Hyper Casual Games

 In 2017, Johannes Heinze published a collection of papers titled "The Ascendance of Hyper-casual," in which the phrase first appeared. These games may be picked up and played anytime, anywhere, because of their straightforward rules, quick gameplay, and brief play periods.

The following are some crucial traits of games with a hyper-casual vibe:

• Simple and Intuitive Gameplay : Simple gameplay concepts that are simple to grasp and simple to play characterize hyper casual games. The games usually entail tapping, swiping, or dragging elements on the screen in order to achieve a high score or finish a job in a predetermined amount of time. The gameplay is intended to be addicting in order to entice players to return for more.

• Short Play Sessions : Hyper casual games are made to be played for brief periods of time, usually between one and five minutes. Because to this, they are perfect for playing while moving or during brief pauses during the day. Hyper casual games are becoming more and more popular because of how convenient the brief play sessions are for gamers with hectic schedules.

• Low Barrier to Entry : Because there is little entry-level skill or expertise required, anyone can start playing hyper casual games. There are no tutorials or difficult controls to master because the games are made to be simple to pick up and play. Because of this, a variety of players can enjoy them, even those who are new to gaming or do not have much time to devote to mastering intricate gameplay mechanics.

• Minimalist Design : Simple shapes, vivid colours, and bold writing are highlighted in the minimalist style of hyper casual games. In addition to making the games visually appealing, the minimalist style serves to keep the emphasis on the gameplay mechanics. With the games often being developed for portrait orientation and touch controls, the design is also mobile device-optimized.

• Ad-supported Monetization : Players are frequently exposed to brief video adverts between play sessions in hyper casual games as a method of monetization. Because the advertisements are often unobtrusive and do not interfere with gameplay, hyper casual games frequently use them as a form of revenue generation. The developers may offer the games for free thanks to the advertisements, which helps them reach a wider audience.

Super-casual is a different term that first came before the term "new trend," and it is used to describe hyper casual games. The initial citations, based on our analysis, came from the 2015 App Annie Index: 2014 Retrospective. Possibly the first to use this definition was App Annie. Only "one-tap games with a rapid game session" was eventually substituted for the original translation. The first game to "try on" this term was Flappy Bird, which has more than 50 million installations and is currently ranked sixth in Google search trends.

Why hyper casual games are so popular in India?

Hyper-casual games have grown in popularity over the past few years for a number of reasons, including:

• Easy gameplay: Hyper-casual games often offer straightforward, simple-to-learn gameplay principles. As a result, a wider range of people—including those who aren't die-hard gamers—can access them.

• Short play sessions: Hyper-casual games are made to be played for brief periods of time, typically no longer than a few minutes. They are therefore perfect for playing while waiting for something or during brief pauses.

• Free-to-play model: The majority of hyper-casual games are free-to-play, allowing users to download and enjoy them for no cost. As a result, a larger audience finds them more approachable and enticing.

• Social media integration: A lot of casual games allow players to share their achievements and high scores with friends and family via built-in social network integration. This gives the games a competitive edge and motivates players to keep playing and raising their scores.

• Hyper-casual games are widely accessible across a variety of platforms, including mobile phones, desktop computers, and even gaming consoles. As a result, anyone can easily access and play them.

Hyper casual Games Mechanics

Simple, simple-to-learn mechanics are a hallmark of hyper-casual games.

The following are some typical game mechanics that you might encounter:

1. One-touch controls: In many hyper-casual games, the player taps the screen to take an action using one-touch controls. Because of this, even for those who are not seasoned gamers, the game is simple to pick up and play.

1. Hyper-casual games frequently feature infinite gameplay in which the player attempts to get a high score or travel as far as they can without encountering an endpoint. Players are encouraged to keep playing and attempt to outperform their prior score as a result.

1. Obstacle avoidance is a common feature of hyper-casual games. This is done by jumping, sliding, or moving to the left or right. The gamer is kept interested and challenged by this.

1. Playing with momentum or gravity is required to move about the game world in some hyper-casual games that incorporate physics-based gameplay. This gives the game a special level of complexity and strategy.

1. Straightforward game goals: Hyper-casual games frequently include straightforward game goals like collecting cash, travelling a given distance, or living for a specific period of time. As a result, the game is simple to learn and the player has a specific objective to strive for.

Which Hyper-Casual Games Are the Best?

It's hard to say which hyper-casual games are the best, as different people have different preferences and opinions. However, here are some hyper-casual games that have been popular and well-received:

• In the 2013 game Flappy Bird, players must tap the screen in order to keep a bird flying between pipes without colliding. One of the first hyper-casual games to become extremely popular, it became a sensation in culture.

• This 2011 game involves running through a temple while dodging hazards and collecting coins. More than a billion people have downloaded it, and it served as the basis for several spin-offs and sequels.

• 2012 saw the release of Subway Surfers, a game similar to Temple Run but with an underground track as its setting. It has more than two billion downloads and is one of the most played mobile games ever.

• In the 2018 game Helix Jump, you turn a helix to steer a ball through a maze of obstacles. It has more than 300 million downloads and has simple but entertaining gameplay.

• In the 2015 game Color Switch, you tap the screen to make a ball pass through obstacles that are the same color. More than 200 million people have downloaded it, and it served as an inspiration for many spin-offs and imitations.

• The goal of the game Bridge Race is to construct the best bridge possible to cross a river. Bricks can be acquired along the journey via a number of strategies, such as trade, competing against other players, and robbing them of their possessions.

How Can Hyper Casual Games Be Profitable?

Several monetization techniques can make hyper-casual games successful.

The following are some methods for hyper-casual game producers to monetize their creations:

• In-game advertising: Hyper-casual games frequently have in-game advertisements that show up in between levels or when the player has achieved a certain goal. These advertisements can be shown in a variety of media, including banner, video, and interstitial adverts. Based on how many impressions or clicks these ads receive, the game creator is compensated.

• In-app purchases: While the majority of hyper-casual games are available for free, some let users purchase extra features or content through in-app purchases. For a nominal cost, a game might, for instance, provide a "delete advertisements" option. These transactions generate income for the game developer, who often receives a cut of the profits.

• Sponsorship deals: Some games with a high level of casualness are sponsored by firms or brands, which pay the game designer to feature their goods or trademarks in the game. For instance, a soda business might support a game where the object is to gather beverage cans. These sponsorship agreements bring in money for the game creator, which may be significant if the title becomes well-liked.

• Licensing agreements: Hyper-casual games that are popular can be paid for by other platforms or companies to use them. In order to reach a larger audience, a mobile game, for instance, can be licensed to a gaming console or PC platform. These licensing contracts generate income for the game creator and can be a reliable source of income.